All companies have a known and unknown social media presence whether they are aware of it or not. The large majority of companies have corporate social media accounts that they own and operate, however in addition they have a variety of other accounts that they may not know about. These unknown accounts can include impersonation accounts, brand smashing accounts, or employees using social media on behalf of the company without the company’s knowledge. Our DAST (Discover, Analyze, Secure, Test) process ensures that you will start to secure your digital footprint. The first step is Discover: There are three steps every company should take in order to identify, discover, and control their digital and social media landscape:... Read more »

Social SafeGuard is thrilled to be announced as a Security, Archiving, and Compliance partner for Salesforce Financial Services Cloud.... Read more »

There are 2.3 billion active social media users worldwide. A new Facebook profile is added every six seconds and there are over 80 million photos uploaded to Instagram every day.  With staggering numbers like these, it is inevitable that companies feel overwhelmed just thinking about their social media presence. In the age of social media, we are constantly operating in a state of social chaos, there is constant communication, networking, marketing, lead generation, sales and many other activities all happening simultaneously. In order to make sense of this social chaos and convert it into a well-organization and easily digestible social media presence, organizations need to take the following steps:... Read more »

According to Facebook’s 10-K Annual Report, approximately 2% of all Facebook accounts (approximately 24 million total) are “undesirable”, meaning they spam or otherwise violate Facebook's terms of service. Of the 300 million Instagram users, more than 10 million, or 1 in 12, are fake. As the problem of fake accounts emerge across all social media networks, it is becoming increasingly important for companies to be aware of the social media risks caused by unauthorized accounts using their brand name. In addition, it’s important for companies to have the ability to take action on these unauthorized social media accounts in order to instantaneously remediate these social media risks.  The types of social media risk most commonly associated with unauthorized accounts are:... Read more »

There are a variety of different solutions on the market that seemingly fit the social media “compliance” bill. We often get asked: Which approach to compliance is most appropriate for a company? How a company knows what they really need to ensure their social media efforts are compliant? There are two options when it comes to social media compliance, which we refer to as basic and active compliance.... Read more »

The Rise of Malware on Social Media... Read more »

Five years ago when social media began to find its way into corporate marketing plans, countless social media publishing tools emerged. As companies within highly regulated industries also began to adopt social media for business, publishing tools had to scramble to find a solution for the compliance piece of the puzzle. As a quick fix, they created a way to check a post for risky keywords through the publishing tool itself but as corporate social media evolved, the need for complete compliance, regardless of the source of the post, became a necessity. In addition, regulatory bodies began to release guidelines for social media use and keyword identification was no longer a sufficient solution for enterprise social media compliance needs. The main focus of a social media publishing tool is and has always been marketing. Compliance was always an afterthought and now companies are starting to realize the difference between a social media publishing tool and a social media compliance tool. Here are three primary reasons why traditional social media publishing tools are being replaced or supplemented by new age social media compliance tools:... Read more »

Over two billion social media accounts are active worldwide. In the United States, 223 million people are active on at least one social networking platform, which represents over 70% of the population. Due to the increasing number of Americans who are active on social media, both on and off the job, state lawmakers have begun to introduce legislation designed to protect the rights and privacy of employees when it comes to their personal social media pages.... Read more »

Social media is a tool that can be utilized in different ways by a variety of departments within an organization. Particularly in the Financial Services industry, a company’s digital marketing department is often tasked with identifying a social media solution that will be used by the marketing team as well as by financial advisors. When assessing the best tool for a company to implement, it is important to recognize the distinct wants and needs of these two groups and from there, choose a tool that properly aligns with these wants and needs; these tools won’t always be an all-in-one platform.... Read more »

What can you say about your product in 10 seconds? If you don’t know, it is time to figure it out.  Ten seconds of 100% customer engagement is the secret sauce behind the rise of the popular social network, Snapchat, which is now reportedly valued at $19 billion. Snapchat CEO and Co-Founder, Evan Spiegel, recently confirmed the company has plans for an IPO. Just two years ago Snapchat turned down a $3 billion acquisition offer by Facebook and since then, the social network has continued to grow rapidly. A $19 billion valuation would make Snapchat the third most valuable tech start-up that is not publicly traded.... Read more »