The desire to appear at the top of a search engine results page gave birth to the entire practice of search engine optimization (SEO) beginning around 1991. Google's SEO guidelines soon became the de facto rules webmasters use to provide a “good user experience” to people searching for information. Unfortunately, some of those very same SEO guidelines are being used to poison Google search results and damage social media pages. Now, because social platforms have become such primary sources of information, hackers have shifted their attention to the users of social media and are using black hat SEO techniques to target users in yet another effort to deceive, damage and steal from people and companies.... Read more »