A publicly traded financial institution has been using social media solely through corporate Facebook, Twitter, and LinkedIn pages. Employees know that they need to be social in order to reach new and existing customers and have been requesting permission for business use. The company’s executives are nervous about what their employee’s might say on social media and the effect it will have on the brand.
Download this case study to learn how Social SafeGuard provided this company with the necessary tools to ensure that employees could effectively use social media without negatively impacting the brand.