A top ten pharmaceutical company was in need of a way to overcome compliance hurdles surrounding their use of the Salesforce platform, specifically Chatter, free text and call notes. The sales team was constantly requesting to use the full capabilities of Salesforce to communicate more effectively on industry and product specific topics, however compliance repeatedly declined their requests. The company felt they could not properly utilize Salesforce due to a very limited number of words they were permitted to use when posting to the platform, which in turn was hurting their ability to interact and collaborate with others.
Download this case study to learn how Social SafeGuard worked with this top 10 pharma company to help them fully utilize their CRM and its capabilities.
For more information on fully utilizing your company’s CRM system, check out the blog post: Are you Killing your CRM?