There are a variety of different solutions on the market that seemingly fit the social media “compliance” bill. We often get asked: Which approach to compliance is most appropriate for a company? How a company knows what they really need to ensure their social media efforts are compliant? There are two options when it comes… Read more »
Posts By: Kaitlyn Rackens
Is your Social Media Protected from Malware?
The Rise of Malware on Social Media A report published by IT security and data protection firm, Sophos, revealed an alarming rise in malware attacks on users of social networks, such as Facebook and Twitter. In 2011, 40% of social network users had experienced malicious attacks. Additionally, Microsoft conducted a study and found that 1… Read more »
The New Age of Social Media Compliance
Five years ago when social media began to find its way into corporate marketing plans, countless social media publishing tools emerged. As companies within highly regulated industries also began to adopt social media for business, publishing tools had to scramble to find a solution for the compliance piece of the puzzle. As a quick fix,… Read more »
How the Pharma Industry is Driving Community Health, not Drugs, Through Social Media
The global pharmaceutical market is a $300 billion dollar industry, which is expected to grow to $400 billion in the next three years. The size and revenue of the industry has enabled pharmaceutical companies to make a significant impact on public health by partnering with community organizations and government agencies to launch non-product-related health initiatives…. Read more »
Federal vs. State Social Media Regulations in Financial Services
Over two billion social media accounts are active worldwide. In the United States, 223 million people are active on at least one social networking platform, which represents over 70% of the population. Due to the increasing number of Americans who are active on social media, both on and off the job, state lawmakers have begun… Read more »
The Wants vs. Needs of Social Media within Financial Services
Social media is a tool that can be utilized in different ways by a variety of departments within an organization. Particularly in the Financial Services industry, a company’s digital marketing department is often tasked with identifying a social media solution that will be used by the marketing team as well as by financial advisors. When… Read more »
Social Media’s Impact on the Buying Cycle Pt. 1
The traditional pharmaceutical buying cycle (represented below) has two linear paths from manufactures creating drugs to patients receiving drugs from pharmacies. Conversations were traditionally one dimensional, however social media has changed the dynamic and is now allowing pharmaceutical companies to impact the conversation from many different angles. A goal for… Read more »
What Can you Say About your Product in 10 Seconds?
What can you say about your product in 10 seconds? If you don’t know, it is time to figure it out. Ten seconds of 100% customer engagement is the secret sauce behind the rise of the popular social network, Snapchat, which is now reportedly valued at $19 billion. Snapchat CEO and Co-Founder, Evan Spiegel, recently confirmed… Read more »
The Debate: Social CRMs vs. Dropdowns
Social media is a tool that is becoming increasingly more important within the Healthcare and Life Sciences industry. Social collaboration works with the line of business, speeds employee engagement and fosters innovation. Within customer relationship management systems (CRMs), there are many features that enable a workforce to be social and collaborate, however there are always… Read more »
Are you Killing your CRM?
Customer relationship management (CRM) systems have been designed to help companies improve relationships with existing customers, identify prospective customers, and reestablish connections with former customers. The features and capabilities of CRM systems are specifically designed in order to make relationship management seamless and easy, so why would a company choose not to utilize the features… Read more »
