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According to Facebook’s 10-K Annual Report, approximately 2% of all Facebook accounts (approximately 24 million total) are “undesirable”, meaning they spam or otherwise violate Facebook's terms of service. Of the 300 million Instagram users, more tha...

There are a variety of different solutions on the market that seemingly fit the social media “compliance” bill. We often get asked: Which approach to compliance is most appropriate for a company? How a company knows what they really need to ensure th...

There are a variety of different solutions on the market that seemingly fit the social media “compliance” bill. We often get asked: Which approach to compliance is most appropriate for a company? How a company knows what they really need to ensure th...

The Rise of Malware on Social Media A report published by IT security and data protection firm, Sophos, revealed an alarming rise in malware attacks on users of social networks, such as Facebook and Twitter. In 2011, 40% of social network users had e...

Five years ago when social media began to find its way into corporate marketing plans, countless social media publishing tools emerged. As companies within highly regulated industries also began to adopt social media for business, publishing tools ha...

The global pharmaceutical market is a $300 billion dollar industry, which is expected to grow to $400 billion in the next three years. The size and revenue of the industry has enabled pharmaceutical companies to make a significant impact on public he...

Over two billion social media accounts are active worldwide. In the United States, 223 million people are active on at least one social networking platform, which represents over 70% of the population. Due to the increasing number of Americans who ar...

Social media is a tool that can be utilized in different ways by a variety of departments within an organization. Particularly in the Financial Services industry, a company’s digital marketing department is often tasked with identifying a social medi...

The traditional pharmaceutical buying cycle (represented below) has two linear paths from manufactures creating drugs to patients receiving drugs from pharmacies.  Conversations were traditionally one dimensional, however social media has changed the...

What can you say about your product in 10 seconds? If you don’t know, it is time to figure it out.  Ten seconds of 100% customer engagement is the secret sauce behind the rise of the popular social network, Snapchat, which is now reportedly valued at...