With the era of social media upon us, it seems that every other day a new company or public figure is apologizing about something that was posted on one of their social media pages. Sometimes these posts are honest mistakes and other times the person posting just doesn’t think it through before they send a… Read more »
Posts Categorized: Financial Services
The Three Most Common Social Media Dangers
A good reputation complete with trust from customers is one of the hardest things for a business to earn but it is also one of the easiest to lose. Through recent data breaches we have seen companies such as Target and Anthem quickly lose customer trust and suffer damage to their company value as a… Read more »
Security Breaches via Social Media: How They Happen and How to Prevent Them
Max Credit Union, a well-known credit union with more than a dozen locations in the Montgomery, Alabama area, recently found themselves in hot water due to a serious security violation. A member’s name and personal information, including account balance was posted on Facebook. From the perspective of a finance professional it may seem that such… Read more »
The Security Pitfalls of Social Media
Social media is the most powerful marketing and communications tool available. For a fraction of the cost of traditional marketing tactics it allows companies to reach and engage with established and potential customers. A growing number of companies are now using Facebook, Twitter, and LinkedIn to post content in order to engage with customers and… Read more »
Ignoring Innovation Means Getting Left Behind
Social media is currently the most powerful and effective communications tool available. Twenty five years ago the concept of a globally available, user-generated content platform didn’t exist. Today, the utilization of this platform is a key to success for any business. In today’s highly competitive marketplace, innovation is what ultimately sets a company apart from… Read more »
How Can Financial Services Leverage Sales Navigator Compliantly?
Leading companies leverage multiple social media platforms to connect with their prospects and customers. More recently, financial services organizations have taken notice of the need for a social media strategy as the social audience grows and begins to trust the information coming from that channel. In fact 38% of financial services companies have found new… Read more »
How to Stay Compliant on Social Media for Financial Services
For financial services, social media has become a powerful business tool. However, with all the advantages come significant compliance challenges. Ensuring compliance has become more difficult with increased employee use of social media, and fines for non-compliance are also on the rise. In this blog we will discuss the main social media challenges faced by… Read more »
General Mills Reverses Itself on Consumers’ Right to Sue
I’m sitting at home watching an old “I Love Lucy” episode called “Ricky has Labor Pains”. Towards the end of the show Lucy disguises herself as a male reporter so that she could sneak into a mens social club. Someone takes a picture of her and in the moments after, a flashbulb-blinded, pregnant Lucy lurches… Read more »
That Ship has Sailed (The “Like” is for Real – According to General Mills)
We’ve seen a fair amount of discussion about the significance of “likes”and their equivalents in the professional use of social media. Does a “like”constitute a true endorsement or is it more equivalent to a navigation swipe or a mouse click (yeah I know I just dated myself by referring to a mouse!)? Why is this… Read more »
The costs of social media risk
“As more organizations recognize the benefits of social media for communicating with customers and other stakeholders, a vast majority of risk professionals …believe that social media poses at least a moderate threat to their organizations.” Organizations leveraging social media may do so without contemplating the potential loss for a public social media misstep –one that… Read more »
