Nation’s Largest Mortgage Lender Enables Advisors to Leverage Social Media
The company had been receiving internal pressure from executives to enable agents to be social as well as direct pressure from their agents as they started to see the power of social tools such as LinkedIn to gain new customers, communicate more frequently with current customers, and beat out the competition. The company however, did not know how to overcome the compliance hurdles that come along with going social.
Top 10 Pharmaceutical Company Goes Social
The features and functions of the Salesforce platform that ensure success and a lasting relationship at Life Sciences companies were not being utilized due to compliance concerns, jeopardizing further adoption and continued use of the platform.
A top ten pharmaceutical company was in need of a way to overcome compliance hurdles surrounding their use of the Salesforce platform, specifically Chatter free text and call notes. The sales team was constantly requesting to use the full capabilities of Salesforce to communicate more effectively on industry and product specific topics, however compliance repeatedly declined their requests. The company felt they could not properly utilize Salesforce due to a very limited number of words they were permitted to use when posting to the platform, which in turn was hurting their ability to interact and collaborate with others.
Fortune 100 company revamps social media
A publicly traded financial institution has been using social media solely through corporate Facebook, Twitter, and LinkedIn pages. Employees understanding that they need to be socially enabled to reach new and existing customers have been exerting pressure to be given permission to use social media for business use. Executives are nervous about the employees hurting the company’s brand by communicating off message and making false promises. The company would like to maintain a library of pre-approved static content, such as files, brochures, and pre-approved marketing messages that employees would be permitted to use. Lastly, controls will need to be in place around the content to identify what content is approved, who can distribute the content, and where it can be shared.
Financial Services e-Discovery & Archiving
As social media becomes an increasingly important part of the financial services business model companies must put more effort and emphasis on compliance, particularly around archiving and discovery. SEC Rule 17a-4(b) states, business communications from every member, broker, and dealer made via social media, even if only distributed internally, must have records kept for a period of three years. To ensure compliance and prevent SEC violations and millions of dollars in fines a Fortune 100 financial services company sought a solution that could capture all social media messages, store them in a secured archive, and make them accessible to the legal discovery process.
Pre-Approved Content Library
A publicly traded financial institution has been using social media solely through corporate Facebook, Twitter, and LinkedIn pages. Employees understanding that they need to be socially enabled to reach new and existing customers have been exerting pressure to be given permission to use social media for business use. Executives are nervous about the employees hurting the company’s brand by communicating off message and making false promises. The company would like to maintain a library of pre-approved static content, such as files, brochures, and pre-approved marketing messages that employees would be permitted to use. Lastly, controls will need to be in place around the content to identify what content is approved, who can distribute the content, and where it can be shared.
Monitoring Financial Services Agents
A large publicly traded financial services and insurance company, with nearly $500 billion in assets, has agents working around the world using LinkedIn, Facebook, and Twitter to conduct business. 17,000 employees use social media and less than three full time employees monitor social. The company had little visibility into what employees were saying through their personal social media pages and had no ability to remove social media posts on their agents or company pages. Inappropriate content such as offensive language, using guarantee type language, exposing sensitive or proprietary information, or personal account numbers would be left in public view. A solution was required that would be cost effective and monitor their global agents particularly in the North America, Asia-Pacific, and India markets to ensure that the agents were complying with financial services regulations and company policy to prevent potentially hazardous messages from being disseminated.